Reduce the amount of duplicate content on your webpages.
SEO #2
Every page should have a descriptive title.
SEO #3
A website menu is an important source of links between web pages. Use this to your advantage, and make all links search engine crawlable.
SEO #4
Page loads quickly by having well optimized code and image sizes.
SEO #5
Add new content regularly.
SEO #6
Consider regional visitors.
SEO #7
Build a site with a new, fresh and interesting layout.
SEO #8
Consider each page carefully - every single page can attract potential customers. People want a website that relates to what they have typed in Google.
SEO #9
Your site must cross browser compatible.
SEO #10
Concentrating on large, competitive terms = X amount of traffic per month, if they rank highly.
The accumulated traffic from all of your long tail terms = Y amount of traffic per month, if they rank highly.
SEO #11
Think about what other related information people will search for.
SEO #12
Check carefully for broken links. Use Googles webmaster tools for showing missing pages.
SEO #13
404 pages return a correct 404 response header!
SEO #14
Page code W3C compliant. It will help users, and thats even more important then SEO.
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