Wednesday, June 10, 2009

Google Squared Puts Search Results In A Grid

Google launches Google Squared, a new search tool

Google has launched a new experimental search tool called Google Squared, that collects facts from the web and presents them in an organised collection, similar to a spreadsheet.

A search for American Presidents on Google Squared, would bring up a grid listing several Presidents, with their date of birth, a description about them, political party and when they were died.
Google Squared does not provide a list of links to web pages like a regular Google search does, but presents information derived from a query in a spreadsheet-esque grid referred to as a “square”.

The tool has been developed for those queries which are more complex and require users to visit several websites to research and collect relevant information.

For example, a search for American presidents on Google Squared would bring up a grid listing several presidents, with their date of birth, a description about them and who they were preceded by.

Users of the new tool can then build upon and refine their “square” through further web searches.

Alex Komoroske, associate product manager for Google Squared, said: “It [Google Squared] essentially searches the web to find the types of facts you might be interested in, extracts them and presents them in a meaningful way.”

Martin McNulty, director of the search specialist Trafficbroker, commented: “Google Squared is something else. It massively enhances the search experience by bringing relevant results forward much more quickly and enabling people to quickly sort through and introduce new data as if on a spreadsheet. It effectively removes search layers, significantly improving the user experience by rapidly surfacing what they need to see. Other search engines are moving in a similar direction but once again you get the feeling Google is ahead of the crowd.”

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